Our Ethos

Grow Computer is Founded on 3 key Pillars:

 
‘Grower First’. We are a team of Growers and we believe the best way forward is to focus on the needs of the Grower. ‘Roads and Bridges’ is our way of saying that in order to allow the technology to shine, we need better interconnectedness. ‘Accessibility’: this product should be usable, affordable and capable for any grower, growing anything, in any grow, anywhere around the world.

Grower First 

We are building a platform for people, not products. Our product is driven by grower need, and we are working to ensure that we deliver a platform that can empower growers to build their dream solutions.


Roads and Bridges 

Before we can get to the fun stuff, we need to help coordinate all of the data, integrations, and communications between everyone in the space. We are focused on providing fair, open-source, and consistent rules for building a trusted ecosystem and marketplace. Since we are rebuilding a part of the internet, we are going to do it the right way.

Accessibility

Affordability and accessibility are at the forefront of what we are trying to accomplish. We want to empower growers to build custom solutions without having to learn to code, take out a loan, or get a degree in electrical engineering.

Our Team

 
Dan Nelson, Founder of Grow Computer

Dan Nelson

Dan Nelson, Co-Founder & CEO, is an experienced founder and entrepreneur who has been captivated with hydroponics and smart urban farms since trying to build a smart irrigation and plant monitoring system on his balcony for his 17-day honeymoon. He is a former startup founder and has spent his 15-year career applying his knowledge of economics and strategy to work with smart people on cool projects, and this is by far the coolest. Dan has a Master’s in Accounting and Bachelor’s in Economics from the University of Michigan and was a 2015 fellow of the Startup Leadership Program.

 
Montique Willis, Head of Software at Grow Computer

Montique Willis

Montique Willis, Head of Software, is a full stack designer with over 15 years experience delivering dynamic user experiences by designing clean user interfaces and coding the front end of various projects in different markets. He has served in IT and Creative Direction and has produced for the Energy, Oil and Gas, Fintech, Entertainment, and the NBA on various projects for desktop, web, and mobile. "I believe effective design is the sacred space between the dreams of the user and the needs of the business resulting in brand loyalty."

 
David McGee, Cloud Architect at Grow Computer

David McGee

David McGee, Cloud Architect, is an experienced backend and mobile software who graduated from Brown University with a degree in Applied Mathematics- Biology. He loves leveraging his skills to write elegant algorithms and tackle challenging problems. He discovered his love for programming while working in a fast-paced startup environment for an mHealth organization, and has been working as a software engineer since then. David has also worked as a biomedical researcher and has two peer-reviewed publications to his name. "Working on Grow Computer is my way of combining my two true loves: plants and math.”

 
headshot+andrew.jpg

Andrew Verhasselt

Andrew Verhasselt, Design, is an industrial designer and agricultural engineer graduate from Iowa State University with experiences in consumer hardware to commercial equipment design.​ He has helped several AgTech startups in his pursuit to create the job that doesn’t exist yet. He loves branding and making connections through design. “Indoor AgTech is unexplored territory for design to help shape how people interact with and grow their own food.”

 
 
 

Press

 
Featured
In the Press, 'the First Digital Operating System for Indoor Agriculture’
Press Coverage
In the Press, 'the First Digital Operating System for Indoor Agriculture’
Press Coverage

Indoor and controlled agriculture is an exciting trend for the future of food, but we believe that the tools to enable profitable and successful growing need to be better democratized to everyone and anyone who wants to grow.

Press Coverage
In the Press, 'Technology Showcase session announced for Indoor AgTech Innovation Summit'
Press Coverage
In the Press, 'Technology Showcase session announced for Indoor AgTech Innovation Summit'
Press Coverage

Seven dynamic international agtech start-ups will be taking the spotlight at the Indoor AgTech Innovation Summit in New York, June 19-20, seeking investment opportunities and corporate connections to scale up innovative solutions including machine learning algorithms, A.I., hydroponics technology and indoor farming production.

Press Coverage
In the Press, 'Meet the Disruptors at the Indoor AgTech Innovation Summit in New York'
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In the Press, 'Meet the Disruptors at the Indoor AgTech Innovation Summit in New York'
Press Coverage

The summit’s Technology Showcase session will feature a selection of exciting entrepreneurs as they pitch to an audience of 300 indoor operators, food producers, technology developers, investors and retailers from around the world.

Press Coverage
In The Press: ‘From Smart Bug Farms to Plant Data, Atlanta Agech Challenge Kicks off on the Beltline’
Press Coverage
In The Press: ‘From Smart Bug Farms to Plant Data, Atlanta Agech Challenge Kicks off on the Beltline’
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“Grow Computer’s patent-pending IoT ecosystem will provide real-time controls and information”

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In the Press, ‘AgTech Startups Selected For First IoT.ATL Living Labs Pilot’
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In the Press, ‘AgTech Startups Selected For First IoT.ATL Living Labs Pilot’
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From cold storage and mobile crop monitoring to insect farms, the inaugural IoT.ATL AgTech Challenge unearthed several intelligent farming solutions.

Press Coverage
In the Press, ''GrowStrip' Brings New Level of Control and Automation to Indoor Growing'
Press Coverage
In the Press, ''GrowStrip' Brings New Level of Control and Automation to Indoor Growing'
Press Coverage

We are looking forward to being able to integrate some of the most exciting technologies like artificial intelligence, computer vision, and robotics into indoor farming, and to see what happens when anyone around the world has access to this technology.

Press Coverage
In the Press, ‘Make It in Brooklyn: Food + AgTech Innovation Pitch Contest finalists announced!’
Press Coverage
In the Press, ‘Make It in Brooklyn: Food + AgTech Innovation Pitch Contest finalists announced!’
Press Coverage

Grow Computer is powering the next agricultural revolution by building smart and user-centric IoT-enabled products for the farmers of the future.

Press Coverage

 

Recent News

Featured
From our Head of Software, 'What’s being done to cause a change? A call for action'
From our Head of Software, 'What’s being done to cause a change? A call for action'

Many politicians and corporations say 'We stand in solidarity with the Black community', But actions need to match those words when their cities aren’t on fire or on the brink from centuries of anger and frustration.

Read More →
What we’ve been up to in 2019
What we’ve been up to in 2019

See the latest company updates from the Grow Computer team! We’ve now brought every part of our development process in house, and we’re excited to be creating a truly unique product that will revolutionize indoor growing!

Read More →
Insights from our Head of Software, Montique Willis, at AgTech Week 2019 Consumer Education Panel
Insights from our Head of Software, Montique Willis, at AgTech Week 2019 Consumer Education Panel

This past week, Grow Computer was represented at NYC AgTech Week 2019, where our very own Montique Willis, Head of Software, spoke on a panel focused on Consumer Education.

Read More →

Contact Us

Please reach out and say hello! We talk to Growers all day long and are always interested in connecting with more.

 

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